For over five years, I've been embedded in Google's email design ecosystem as a Senior Designer at Factor SF, a creative agency partnered with Google to produce high-volume digital campaigns across its software and hardware product lines.
The work spans Hero modules, interactive carousels, and promotional campaigns for products like Pixel, Nest, and Google One. Each project starts with a brief and a tightly governed asset library. The challenge is always the same: design something that feels fresh, performs well, and looks unmistakably Google.
Assets arrive incomplete, timelines compress, and structures change after handoff. I've built a practice around staying steady in that environment, absorbing late-breaking changes without letting any of it show in the final work.
Many campaigns are adapted for 20+ countries, requiring careful localization across layouts, typography, and regional context while keeping the visual system intact.
HERO MODULE DESIGN
Crafted a wide range of Hero modules tailored to distinct audience segments, using Google's defined asset library to its fullest potential. Each design prioritized visual impact and clarity, ensuring the most critical message landed immediately, regardless of the viewer's context or device.
STRATEGIC MODULE ARCHITECTURE
Designed interactive experiences using dropdowns, carousels, and dynamic modules, strategically sequenced to maximize click-through and purchase rates. For users where interactive modules are unavailable, every execution was paired with a fully considered static backup, maintaining experience quality across all environments.
CREATIVE PROBLEM SOLVING
Not every campaign arrives ready to build from. A significant part of the work involved transforming raw, imperfect, or incomplete assets into modules that felt polished, purposeful, and fully within Google's visual standards.
Low-resolution screenshots submitted as source material were rebuilt and refined so resolution limitations never surfaced in the final deliverable. Disorganized or unstructured files were backtracked and reconstructed from the ground up, ensuring every layer, frame, and component was production-ready before moving forward.
Outdated or visually flat photography was regularly reworked through collage, compositing, and retouching, giving older assets a second life without stepping outside the boundaries of the Google design system.
Last-minute changes were a consistent reality. Copy updates, AI content restructuring, image asset swaps, and full email layout changes arriving at or after handoff were absorbed into the workflow as standard practice. No matter the variable, every project shipped on time and to the quality the client expected.
Across all of it, the through line was the same: find a solution, move fast, and never let the constraint show in
the work.
Not every campaign arrives ready to build from. A significant part of the work involved transforming raw, imperfect, or incomplete assets into modules that felt polished, purposeful, and fully within Google's visual standards.
Low-resolution screenshots submitted as source material were rebuilt and refined so resolution limitations never surfaced in the final deliverable. Disorganized or unstructured files were backtracked and reconstructed from the ground up, ensuring every layer, frame, and component was production-ready before moving forward.
Outdated or visually flat photography was regularly reworked through collage, compositing, and retouching, giving older assets a second life without stepping outside the boundaries of the Google design system.
Last-minute changes were a consistent reality. Copy updates, AI content restructuring, image asset swaps, and full email layout changes arriving at or after handoff were absorbed into the workflow as standard practice. No matter the variable, every project shipped on time and to the quality the client expected.
Across all of it, the through line was the same: find a solution, move fast, and never let the constraint show in
the work.
CONSTRAINTS & CHALLENGES
Google campaigns operate on fixed timelines with tightly controlled asset libraries, and the reality of production rarely follows a clean path. Asset updates arriving at or after handoff were a regular part of the process, requiring quick pivots without compromising the quality or consistency of the final deliverable.
Post-handoff revisions were handled as a standard part of every project, not an exception. Whether driven by last-minute brand updates, legal changes, or product adjustments, each revision cycle was absorbed into the workflow with minimal disruption to launch timelines.
Localization at scale added another layer of complexity. Adapting modules for 20+ markets meant accounting for text expansion, cultural nuance, and regional layout requirements, all while maintaining visual consistency across the entire campaign footprint.
EMAIL VISUALS
MOBILE / DESKTOP EXPERIENCE
Pfizer
Rebranding project, 2019-20One of the big changes that happened to Pfizer was moving away from consumer products and towards more complex therapies, so we, as a team, really tried to drop the oval shape from its original logo and imply a more high-tech look and feel. I wanted to show Pfizer’s aggressive vision -a renewed commitment to scientific innovation and growth.
Challenge:
-The client was very ambiguous about the mark they want
-Highlighting the science but subtly
Role:
Brand design, Digital design, Motion design
Direction01
Direction02
Motional (Aptiv)
Branding project, 2020
Aptiv is a company that makes software for autonomous vehicles. After their consolidation with the Hyundai Motors Group, they wanted to create a brand that could be a trustworthy and reliable self-driving car brand. With Hyundai’s leadership in vehicle manufacturing and Aptiv’s automotive technology, they wanted to be a brand that could compete with Uber’s self-driving car, Tesla, Google’s Waymo, and many more. We as a team were asked to create a logo that could visually represent their brand pillar: Confident movement, Bold, trustworthy, and Precise.
Role:
Brand design, Digital design, Motion design
Entercom
Rebranding projectEntercom is an American broadcasting company and radio network based in Philadelphia, and its second-largest radio company in the United States.
But their current look and feel and contents are very Midwestern and do not involve a younger look and feel.
And a lot of their fans are based around sports and country music lovers. Entercom wanted to refresh its brand by
re-branding their identity system with the look and feel that attracts the younger generation and make their
platform a place to build belonging.
Role:
Brand design, Digital design
CBRE
Rebranding Project, 2020
Challenge:
-Make a mark that is still in a similar category of the current logo
-An identity system that can imply multiple dimensions of CBRE
-Evolving the color palette of CBRE
Role:
Brand design, Digital design
